The popularity of meal kit services is on the rise, thanks to our busy lifestyles which drive us to seek added convenience wherever we can get it. You know the feeling, you’ve had a tough day at work and the last thing you want to do is shop and cook. And the moment you think about a takeaway – the annoying little angel on your shoulder urges you to think about your finances and health.
Meal kit services challenged by high delivery costs
Meal kits are a great solution for anyone confronted with this modern-day (sometimes daily) dilemma by delivering pre-prepared, healthy fresh food direct to the door. So, as they continue to lure customers away from supermarkets and make headway in a growing consumer market, you’d think the businesses behind them would have it easy, right? Well – not quite.
The problem is, meal kit services have a tricky equation to balance. They must get their fresh produce delivered same-day but the costs mustn’t be so high that they push customers back into the supermarket.
It’s been reported that as many as ninety percent of meal kit customers drop out of the service within the first six months of signing up and the high costs of same-day deliveries are largely to blame.
As much as 20-30 per cent of the price of a meal kit is spent on delivery according to industry analysts. And new meal kit startups have an even tougher challenge on their plate, because they can’t use vast quantities of orders to negotiate lower delivery costs with traditional courier services.
No premium price tag for same-day deliveries with Go People
Go People offers the formula for success for meal kit deliveries by providing fast and reliable fresh food deliveries at a price that promises to keep their customers out of the supermarket and coming back for more.
How? Because unlike traditional courier services, same-day deliveries for Go People is not a premium service with a premium price tag – it is standard.
Whether you have one meal kit to deliver or a hundred, Go People uses crowdsourced delivery runners who will pick up your packages on demand and take them straight to your customers’ doors. So, we really can’t do it any other way than same-day (unless you ask for it) and by keeping our overheads to a minimum, we make deliveries cheaper too.
Added convenience for meal kit customers
And our delivery service brings the added convenience those busy meal kit customers are looking for. Go People’s specially developed route-mapping algorithms will calculate accurate delivery times while our live GPS tracking technology will show exactly where are runners are on the road.
That means meal kit customers can plan to receive their meals at the delivery address without having to wait around. Better still, if there are any last-minute changes to delivery – all they need to do is contact the runner directly via phone or real-time messaging using the details we provide.