Consumers show appreciation to their mums every Mother’s Day, and for companies, it as a big day for business as shops and restaurants get busy serving families.
Australians do show love in different, often pricey ways. In 2016, the total expenditure on Mother’s Day reached $2 billion. Australians spent $200 million of it on flowers and $300 million on restaurants and cafes, according to figures from the Australian Retailers Association. Other spendings were used for fashion shops, jewelry stores, confectionery merchants, online gifts, and experienced retails.
Last year, Sydneysiders who went out to dine on Mother’s Day spent an average $55 per head, making it the second-biggest day of the year for the restaurant industry behind Valentine’s Day.
Prepping for the Day
Outside of Mother’s Day, any other holiday that calls for a celebration is good for business; but sometimes, some companies fall short. The best way is to prepare your business for the grind of Mum’s Day and other holidays.
Develop a strategy early
Months before the actual day, plan out your strategy. What has worked before can still work, but you must put in something new for the customers considering how often consumer behaviour changes.
Take time to analyse your business’s performance during previous holidays to know which ones to retain and what to modify. You can even brainstorm with your team for more new ideas.
Prepare your staff
Customers are usually on the edge when shopping for the holidays, so train your team to be more patient when dealing with them. In a way, your workers also help them ease their customers’ anxiety.
Add in extra help, especially if some staff will be rendering time off during critical days to achieve excellent customer service even during the holiday rush.
Set the mood
Adapt the look and feel of the upcoming holiday by decorating your store or updating the look of your online accounts. Customers will enjoy the retail experience if they are in the mood and anticipating the celebration.
Amplify your marketing efforts
Marketing efforts should be executed in advance, so make sure to include that in your strategy development. Create a calendar and budget that will cover the full holiday season. The easiest and fastest way to connect with customers now is online. Update your website to include the products or services your promoting and ensure that your system can handle the surge in traffic.
Of course, don’t neglect social media accounts, as it is the best way to engage and reach a wider audience. Share Mother’s Day products, events, or promos, offer deals to Facebook fans or Twitter followers like free flower delivery for Mother’s Day, and leverage popular hashtags to make your posts more visible.
Personalise promos for your products and services
It’s standard for businesses to create promos or deals for specific holidays or celebrations. In this case, you can customise depending on what mums love.
For instance, giving away free cookies with messages for them or having makeovers specifically for mothers.
Stock ample inventory
As a business owner, you already know what constitutes too much or too little supply. Coming into the shopping season, make sure that your store has ample stock of items, especially for the top-selling ones.
In terms of services, you also should have enough number of team members for the day. You’re expecting customers to pour in, and they’re expecting you to deliver, as well.
Review refund policies
In the heat of the shopping moment, both customers and businesses tend to make mistakes. As an owner, you must prep yourself by reviewing your refund policies, and your staff must do so as well.
Some promo items or services may have a different refund policy or process, so take that into account, too.
Make shopping easy
Making shopping more comfortable for your customers is as easy as letting them know your store’s schedule and operating hours in advance, having baskets, bags, or carts at their disposal, and providing them different payment options. The less stressful their experience, the more likely they are to return to your business.
Consider providing free shipping
With online retail becoming a norm, it pays for businesses to offer free shipping, especially during peak season. It’s an easy way to boost sales and can help attract customers to repurchase.
A Sydney florist delivery service will possibly hear back from happy customers on Valentine’s Day or next year’s Mother’s Day with this kind of strategy.
Holidays are not about the price or the number of gifts people give to their loved-ones, but a celebration of love. As a retailer, offering excellent service during these days will allow you to show appreciation to the people who made your business successful.
There’s no better way to show your gratitude by getting a reliable company to do gift delivery on Mother’s Day for your customers. Book shipping jobs with Go People and rest assured that mums all over Sydney will get their flowers, gifts, chocolates, or food on time and in perfect condition.