It’s true – Aussies are real advocates for shopping online and with Mothers’ Day right around the corner, who could blame us? You can do it anywhere, anytime, there’s choice galore, and you know the best deal will always land on your doorstep if you search hard enough.
A recent survey by Go People into online shopping habits revealed as many as 47 per cent of respondents already know they’ll be shopping on Amazon when the long-anticipated service eventually arrives on Australian shores.
Over the years many (if not most) retailers, large and small, have waded in for a slice of the e-commerce action by turning their attention to online stores – but the real question is; are they meeting expectations?
According to the Go People survey, over 50 per cent of respondents are planning to buy material gifts for their loved one this Mother’s Day and guess what – these customers have pretty high standards when it comes to their online experience. As many as 50 per cent of them say same-day delivery is one of the most important factors when deciding where to shop online.
Aussie Shoppers Waiting For Retailers To Hurry Up
But what do these findings mean for the modern-day online retailer? While it may be true in some cases, they’re not simply telling us too many shoppers leave it until the last minute to purchase their Mother’s Day gifts. Instead, online retailers need to move quickly to close one of the last remaining gaps between shopping online and good old fashioned ‘bricks-and-mortar’ retail. We’re talking about speed.
In the early days of e-commerce, online shoppers accepted the trade-off and it was all about value; goods were cheaper online so it was worth waiting a few days for a product that would inevitably travel at snail’s pace via standard postal service.
But that model has since shifted. Today’s time-poor consumers aren’t just targeting online stores for cheap goods – they’re in search of convenience, pure and simple. From the moment they make a purchase decision, they don’t want to wait for their goods and they certainly won’t tolerate long arduous returns processes via the local post office.
Time To Embrace The Demand
The Go People survey found that a shocking 7 per cent of online shoppers ready to pay for goods in their cart will abandon their purchases simply because same-day delivery isn’t offered. That’s a decent chip off anyone’s annual sales. What’s more, 20 per cent of those surveyed would preference retailers with a 3-hour delivery promise and be willing to pay more for it.
So it’s time for the online shopping industry to embrace the demand; not just so consumers can get those last-minute Mother’s Day gifts in before it’s too late, but so the retailers themselves don’t miss out on those all-important sales.
New-age courier solutions such as Go People can transform your current logistics processes into a more cost-effective and customer-centric operation. With an immense team of almost 17,000 runners, Go People allows users to book couriers on demand who will either deliver goods or pick up returns in the fastest possible time – all while giving you full transparency over the progress of your delivery and without breaking the bank.