Web design gets a lot of attention and is often treated as one of the most important parts of your site. However, one part comes before it: the user experience. Users will always judge your product on how well it functions, whether or not it’s easy to navigate, and what information is spread throughout the website. Your customer will seek out other stores before you if they find your website confusing or feel like they’re not getting what they need from you. Here are some reasons you should not overlook the eCommerce user experience.
Navigability
As soon as a user lands on your eCommerce store, they should be able to discern how easy it will be to navigate around your site. If you have cluttered pages and information in an unorganized fashion, customers might not find what they’re looking for as soon as they want. They’ll also be less likely to return to the site due to frustration with the confusion.
Product Utilization
Most users will judge your site not only on how easily they can find information but on how much information they can find. The customer will go elsewhere if your website fails to provide adequate information about the product and its use. It’s almost as if a major reason for online shopping is the ability to study a product before buying it.
Visibility
Visibility is one of the most important factors in online shopping. It makes it easier for customers to find what they’re looking for. You should provide as much information about your product as possible. This includes useful details such as the price, shipping, and even if the product is currently in stock. If you only want to display specific information about the product, you may need a separate page specifically dedicated to that purpose. Fulfilling customer expectations is a cornerstone to building trust, which is important for your website.
Trust
This is an important part of customer loyalty. Customers don’t want to feel like they’re not being taken care of or that they have no way out of the situation. If you have a lot of customer reviews, you can build trust on your site. Reviews also help sell products because people generally feel confident when a product has many positive reviews. Make sure you provide the customer with contact information for a quick response and issue resolution.
Delivery Options
When customers are looking for your products, they’re going to be thinking about what their delivery options will be. Your website must provide them with a wide variety of shipping options because you don’t want your customers to wait too long for their package. You also have to consider the chances of being out of stock on certain items. Make sure that if there’s a delay in delivery, you let the customer know immediately. That will help you to meet customer expectations.
Conclusion
Every eCommerce store has a unique way of providing a user experience. However, there are certain elements that every site will need to provide to be effective. Make sure you take the time to find out what will attract your customers to your website and how you can bring them back when they’re ready for more.