Halloween and All Saints Day are a time for spooky stories, frightening tricks and treats, and ghostly good times with friends. The Spookiest retail-rush of the Year is coming, and even though retailers won’t admit it, they know those scary days of the year generate a monstrous amount of sales. It is the one time of year that retailers have spirits of their customers begging to be wooed by their frighteningly great offerings. To prepare for the biggest spending spree of the year, we’ll review some of the essential tips you should remember to prepare for the spookiest retail-rush.
Ways to Prep for the Spookiest Retail Rush of the Year
1. Ensure customer satisfaction
Customer satisfaction is key to success during the spookiest retail-rush. Without satisfied customers, they’ll likely lose interest in your products and leave you with a bad reputation that will take time to rebuild. To make sure you have the most satisfied customers, it’s best to proactively reach out to customers who may be dissatisfied and ask for feedback about their shopping experience. Quickly follow up on any feedback you receive to address concerns within an appropriate timeframe. Ensure customer satisfaction during Halloween by responding rapidly to their comments, following up on feedback, and offering support via live chat or telephone.
2. Get ready for the influx of shopping deals
Load up your eCommerce store with sales and discounts. After all, if you have nothing to offer your customers, they’ll find someone who does. Make sure you have a variety of offers available on your storefront. eCommerce businesses that can keep up with the pace of promotions and discounts will be the ones who thrive during this time of year. For example, if you sell these holiday costumes and accessories, you may want to set aside a giant pile of 5% off sale items all week.
3. Retail expectations
With such a big shopping holiday, it’s essential to know your store’s sales goals and any other expectations your managers and executives may have. An excellent retail plan can help keep you on track, hold you accountable, and help your business reach the holiday goal.
4. Fast delivery
Fast delivery can make the difference between a customer coming back to your store to buy again—or not. And while most people have come to expect quick delivery, they still appreciate it when they see it. To keep your customers happy, offer free or reduced-cost shipping to incentivize shopping with you. Also, ensure you have enough stock to fulfill any orders during October.
All Saints Day and Halloween are a time to celebrate and inspire, but they’re also a time to prepare and be ready for the spookiest retail-rush of the year. While you can’t plan for every situation that may arise, you can ensure your store has everything it needs to succeed during this time of year. Shopping is fun, exciting, and a great way to get gifts for the special people in your life.