The days of placing an order online and then thinking about the delivery later are well and truly over.
In fact, when most people think about their past experiences shopping online, they’re probably reminded of long delays, indefinite delivery slots and expensive same-day delivery solutions.
Unless you dig deep into your pockets, it truly was (and in many cases, still is) a “click and hope for the best” type of experience. But that isn’t good enough anymore.
Online shopping isn’t a novelty these days; it’s become a way of life. In some cases, it’s not even a choice as more and more retailers ditch store overheads for a more streamlined digital model. In the financial year ending June 2016, Australia saw a massive 13.5 per cent growth in online sales.
Same-day deliveries are the new standard
So, delivery solutions need to move on with the times too. Online shopping is a way of life for many different types of customers, all for their own reasons, yet united by the need for convenience and speed. That means retailers need to offer flexible and cost-effective delivery solutions to suit customers’ individual needs.
For starters, when it comes to shipping options, retailers must change their mindset around what it means to have “standard” and “premium” delivery alternatives. For many, standard delivery means delivery times of 3 to 5 business days whereas premium services promising next-day or same-day deliveries come at a cost most are unwilling to pay. According to a study, 54 per cent of online shoppers have abandoned their shopping carts because of expensive delivery charges.
A more personal experience
Today’s consumers are not only calling for same-day deliveries to be the new “standard delivery”, they want a more personal experience too. As more and more shopping takes place online and competition between retailers stiffens, customer loyalty will be driven by their experiences. And that includes every aspect of the customer journey, from discovery – right through to last mile deliveries.
That’s why it’s important to embrace new and more agile delivery solutions like Go People that promise an exceptional last mile experience for every type of customer. With our solutions, you could be offering your customers deliveries in under 3 hours, same-day, time slot, and next day. Better still, they’ll be equipped with accurate estimated delivery times and GPS tracking so they know exactly when to expect their order.