Consumers are calling out for alcohol deliveries, but don’t fear – it’s really not as bad as it sounds. Here’s why.
Generally, consumers don’t plan their wine and beer shopping like they do clothes or even food; liquor purchases are nearly always made last-minute or on a whim.
Whether it’s a bottle to accompany your evening meal, or the sudden realisation your Saturday gathering is larger than anticipated, it’s usually neither convenient nor possible (never drink and drive!) to pop out and pick-up. Even if you did, the choices are limited.
And for the party organisers out there – lifting and transporting heavy cases of wine and beer is never as much fun as drinking it, is it? That’s why liquor deliveries have their place on the social scene.
Tapping into a new market
By offering an immediate alcohol delivery service seven-days-a-week (even during evenings), retailers will be tapping into a large portion of the market they’ve previously been missing out on. Not just because your store becomes as good as the local liquor shop for so many more customers, but because you’re taking the hard graft out of shopping and supplying them with purchases that are often time-sensitive.
But for alcohol deliveries to really work, you need to partner with the right delivery solution. Liquor retailers must understand that immediacy will be the key differentiator in this market of laid-back wine connoisseurs and spontaneous party planners.
Crowd-sourced delivery makes it possible
The problem with traditional courier solutions is that standard next-day services simply don’t cut it, and the added expense of same-day makes the idea unviable for most. New-generation courier solutions like Go People have overcome these hurdles for the liquor industry by using crowdsourcing as a means of providing on-demand, cost-effective alcohol delivery services.
Regardless of whether you’re sending one bottle of wine or multiple cases of beer to the same or different addresses, Go People gives retailers the freedom to book immediate pick-ups which will be taken direct to the recipient’s address via the fastest route. And it won’t cost the earth either. A fully automated online service means our cost savings are also yours!
To find out more about how Go People could help your business, click here.